Sell Better

Mercato Site Manager is a beautifully intuitive Content Management System that empowers communications and service professionals to tighten their online approach very quickly.

The technology enables users to more efficiently align with community or stakeholder needs, improving communications experience and quickening delivery of message.

When coupled with other leading-edge proprietary tools within the Mercato Application Suite, such as CRM or Mercato Knowledge Manager, organisations have access to a very powerful integrated package. This unlocks total automation of simultaneous updates to external customer facing information and internal sales team information. It sharpens the overall sales & direct marketing approach within one unified solution.

This solution is proven across global markets and is helping organisations write new business daily.

Taking control of your online offer, be it pure content or actual ecommerce, is critical. It can be the difference between margin growth or lost sales.

Particular challenges Mercato Site Manager overcomes:

Reigning in central control of web message – current and future
Reducing time wasted to manage amends through costly technical outsource
Accurately communicating quickly online
Responding to community dynamics or news
Turning organisational offers or messages into customer or stakeholder facing communications
Extracting and protecting existing investment in online approaches

Mercato Site Manager is user-friendly and designed to work best with Internet Explorer and Mozilla Firefox. Intuitive 'wizards' guide users through the entire template driven process of developing, maintaining and introducing new content, themes and formats to new and existing web pages.

It shortens and devolves the web message workflow to less initiated users with a powerful tool that delivers a professional finish.

The tool enables:

Ongoing management and development of sites
Creation of new site/page
Edit of existing page structure, format, content, theme, hyperlinks, images
Quick and easy rebranding of content
Review of work prior to automated rendering before publication to web
Management of multiple sites through one central tool
Aligns to Search Marketing principles so users can optimise sites with new keyword driven content quickly

Decision makers can expect to:

Improve agility of sales & marketing function online
Respond to competition and market dynamics fast
Respond more efficiently to supply chain changes and shorten buy-to-sell cycle
More accurately communicate with customers online
Reign in control of your online offer
Drive more profitable business quicker

Some example functionality:

Site Configuration

Edit Page Structure

Edit Page Content

Aligned to the rest of the Mercato Application Suite, the Site Manager is offered on a hosted SaaS model basis, for on demand access to powerful content management.

Prerequisites: